Map It
- Get your brand down on paper – MAP IT – in clear, easy to understand, empowered terms.
- Get everyone on the same page (literally) going in the same direction. If something doesn’t work – change it.
- Give your team the gift of powerful marketing & sales tools.
23 seconds or less
- Attract, Engage, and Onboard quickly and easily. Speed sells.
- You name it – You own it. Your unique processes, products and services need to be identified; named; protected; and promoted.
- FOCUS – get rid of time wasters: rabbit holes; unproductive strategies; and most of all, CONFUSION. Confused customers do not buy.
Sales Jet Fuel
- Build your Flagship(s) – the first thing you want your prospects to see, and your leads to buy.
- Define your CROWD, More difficult than you may think. Find your focal point (proxy) and the two most significant customer criteria.
- Carefully craft your messaging. Solidify your Salty Sound Bite, Unique Value Prop; Brand Hammers and Offer Sequence.
Build Your Branding Map and It Will Build You.
Genius Simple Branding Map
1. TRUE NORTH
Who are you?
Where are you taking your customer.
What is your Brand story?
2. Your Crowd
Who are you selling to and who should you be selling to?
What is your focal point (Proxy)?
What are their thorns – what are their wants?
3. Brand Assets
What is your Flagship?
What are your top separating benefits?
What are your intellectual properties: Copyrights, Patents, Trademarks, Company Colors, Icons, Images?
4. Your Messaging
What is your Salty Sound Bite and your Unique Value Prop?
What are your brand hammers?
What is you offer sequence?