How to build a cohesive, vital brand that drives your business.

Branding is what you are to the marketplace – from your identity, trademarks and intellectual property through your positioning, messaging and marketing materials. Your brand and its grip on your customer base determine the success and value of your company.

Orbit Design’s unique Genius Simple Branding Map™ Process enables small and medium sized businesses to develop an outstanding brand with a modest outlay of time and money. Blending branding principles that date back to the beginning of the world’s number one brand, Coca Cola, with state-of-the-art branding techniques, Andy Cleary (Orbit Design’s CEO) developed the Branding Map™ process to give small businesses the competitive edge that large corporations enjoy.

Close Window

SIGN UP TO RECEIVE OUR FREE ENCOUNTER E-PACKAGE Twelve Essential Ingredients For “Branding Magic” Subscription To Orbit's E-Blast "Encounter" > Marketing Tips from Roswell the Alien Monkey > Preview Our Latest Work > Orbit Customer Updates

Email:

For Email Marketing you can trust

“If you want your company to go on a roll, you have to find your particular brand of genius – this has nothing to do with a 140+ IQ but has everything to do with 2% inspiration / 98% perspiration -- the “real genius” in the business world.

Branding is essential for:
> Connecting with your customers in 23 seconds or less.
> Determining your best business model and saturating the right marketplace.
> Creating memorable, congruent, non-threatening, pain killing, credible messaging.
> Getting customers, staff, and vendors on the same page, infused with your vision.
> Driving a marketing machine that is cumulative and compounding.

“Find your magic, your wizardry, the secret sauce that relieves your customer’s pain or burning need. If you have no magic, make it so you do!

Capture that kernel of genius in a “branding promise” for your customers and keep that promise every single day. Market your genius like a machine…persistently and consistently. If you do this while steadfastly learning from your victories as well as yourdefeats…the gates of success will gently swing open.”

-- Andy Cleary, Orbit Design
Author of Genius Simple Branding

Branding Map™ Process

1. Identify your core competencies, “Elite Eight”, Main Pain and Primary Profile
2. Discovery: Core Values, Core Benefits, Sales matrix
3. Brainstorm Branding Promise – Look at name, handle, what you do, slogan. Find “True North for your marketing.
4. Develop your apathy killer, credibility kickers, intellectual property.
5. Option: go into naming process. 
6. Brainstorm branding icons.
7. Establish your primary messaging.
8. Review and approve Branding Map and Next Step Action Plan.
9. Join Branding Pod and follow-through

Genius Simple Marketing Engine™ Process

1. Identity – Create your branded identity package, including logo mark and integrated marketing tools.
2. Lead Generator – Open multi-channel conduits – high touch and low touch – to existing clients and prospects.
3. Incubator – Build your customer base.
4. Converter – Determine your prospect-to-customer cookie cutter.
5. Sustainer –  Set up your customer retention and referral programs.
6. Follow-through – Make your marketing system automatic, congruent, cumulative, and compounding.
7. Momentum – Get your firm on a roll.

303 433-1616