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2 ways to Start your Branding Map™
2) Branding Map with a Pro - Visit our "Robot Room" in Denver, Colorado and be personally guided by our resident branding expert, Andy Cleary or via an online teleweb conference.
The equation is simple:
Sales = Brand + Outreach
If you fail to develop your brand (what you sell) or if you fail to get the word out to your customer (how you sell) then you can expect a decline in sales.
The Genius Simple Branding™ System is designed to help your sales take off.
Founded 27 years ago in Denver, Colorado, Orbit Design has developed the “Genius Simple Branding™ ” system. Derived from many of the world’s most successful brands, including Coca Cola®, Dell®, and Nike® the system has evolved to work with virtually any sales model you may be currently using (or we will provide one). Extraordinary Branding paves the way for extraordinary sales results.
The Genius Simple Branding™ system is streamlined process, geared to developing a strategic brand in a relatively short period of time.
1) Branding Map™ Process
Orbit Design’s exclusive Branding Map™ with a Pro process uses discovery, sales/customer role play, and brainstorming techniques applied over the course of just one day. Results are compiled into a Branding Map™ for your firm and presented to you in a Branding Recap. Deliverables include: present brand, identity and sales process evaluation; sales plug-ins including your branding promise (true north for your marketing efforts), positioning, elite eight, trade names, slogan, icons, apathy killers, credibility kickers, messaging and intellectual property concepts.
For the budget-conscious, we now offer Branding Map Online - a Branding Map 101 e-workshop that gives you a jump start on completing your Branding Map - at your own pace and schedule.
2) Fast Forward Support
You will have your own Fast Forward micro-site where you can access your custom Go-to-Market Strategy for your company that lists step-by-step every action you need to develop your sales process. As you focus on each step, you click on the Takeoff link to find precise directions and explanations of the task your working on. Consisting of high touch laser and low touch drip marketing, your Go-To-Market strategy is available for your whole team to use online at your own password protected micro-site. In this way, your team can monitor progress and implement accountability for tasks. Experience has taught us that firms using an “outside co-brander” as an accountability partner find the most success. Our continued program of support via webinars, e-blasts and direct coaching make certain your branding and sales processes are successful. Note: If your firm does not have a sales model, Orbit can provide you with one.
3) Genius Simple Design
There is no substitute for professional design when attempting to drive sales. Your web and outreach marketing materials tell the story of who you are and where you are going. When you use the Orbit's Genius Simple Design you have a team of designers that is designing strategically to your branding map. This eliminates a lot of brain damage and significantly increases your chances of receiving outstanding work.
Ready to Start?
We offer two ways to get your company on the same page and start the Branding Map process...
1) Branding Map Online We guide you through this easy to understand downloadable Branding Map workbook in a nuts and bolts e-workshop. (Work at your own pace). More >
2) Branding Map with a Pro - Visit our "Robot Room" in Denver, Colorado and be personally guided by our resident branding expert, Andy Cleary or via an online teleweb conference. More >
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