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Genius Simple Branding System - Helping Your Sales Take Off

Genuis Simple Branding
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Self-Test: How Strong is Your Brand?
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The equation is simple:
Sales = Brand + Outreach
If you fail to develop your brand (what you sell) or if you fail to get the word out to your customer (how you sell) then you can expect a decline in sales.

Ask these questions about your business;
  > Are you so busy with the day-to-day demands
    of working in your business that you have no
    time to work on your branding and sales process?
  > Are you offering something unique that clearly
    and permanently separates you from the competition?
  > Is your business memorable…do you have a hook?
  > Do you keep making higher demands on your sales
     people and seeing diminishing results?
  > Are your customers and employees proud of, and motivated by, your brand?
  > Are your marketing materials irrelevant, uninspired, ineffective?<
  > Do you have a systematic outreach system?
  > Does your brand help drive your sales to where they should be right now?

The Genius Simple Branding™ System, featuring the Branding Map™ process and the Next Step Online™ Program is designed to help your sales take off.
Founded 27 years ago in Denver, Colorado, Orbit Design has developed the “Genius Simple Branding™ ” system. Derived from many of the world’s most successful brands, including Coca Cola®, Dell®, and Nike® the system has evolved to work with virtually any sales model you may be currently using (or we will provide one). Extraordinary Branding paves the way for extraordinary sales results.
The Genius Simple Branding™ system is an efficient, streamlined process, geared to developing a comprehensive, strategic brand in a relatively short period of time. The System has three phases:

Branding Map™ Process
Orbit Design’s exclusive Branding Map™ process uses discovery, sales/customer role play, and brainstorming techniques applied over the course of just one day. Results are compiled into a Branding Map™ for your firm and presented to you in a Branding Recap. Deliverables include: present brand, identity and sales process evaluation; sales plug-ins including your branding promise (true north for your marketing efforts), positioning, elite eight, trade names, slogan, icons, apathy killers, credibility kickers, messaging and intellectual property concepts.

Next Step Online
Your Next Step thinks the way you do. Based on our LIFT™ software, we develop a custom Next Step Chart for your company that lists step-by-step every action you need to develop your sales process. As you focus on each step, you click on the Takeoff link to find precise directions and explanations of the task your working on. Consisting of high touch laser and low touch drip marketing, your Next Step Chart is available for your whole team to use online at your own password protected micro-site. This site contains a .pdf version of your Branding Map™ as well as your interactive Outreach Chart. In this way, your team can monitor progress and implement accountability for tasks. Experience has taught us that firms using an “outside co-brander” as an accountability partner find the most success. Our continued program of support via webinars, e-blasts and direct coaching make certain your branding and sales processes are successful. Note: If your firm does not have a sales model, Orbit will provide you with one.

Genius Simple Design
There is no substitute for professional design when attempting to drive sales. Your web and outreach marketing materials tell the story of who you are and where you are going. When you use the Orbit Design studio or one of our satellites, you have a graphic artist that is designing strategically to your branding map. This eliminates a lot of brain damage and significantly increases your chances of receiving outstanding work.

Call Orbit Design at 303 433-1616 to learn more about the Genius Simple Branding System. We look forward to helping your sales takeoff.