Your friend told you that they created a Twitter account for their business and that it’s awesome. They have a bunch of followers and the traffic to their website has increased significantly. You get excited, so you create one for your business.
Except, you have no idea how to use it.
Sound familiar?
Your friend was right, a Twitter account is a great way to interact with customers and drive traffic to your website. Twitter is a social media platform that allows users to send out short messages (tweets) to their followers. Tweets can contain anything from news updates to product giveaways.
But, in order to make Twitter work for your business, you need to use it correctly.
Post relevant content.
People use Twitter because they want to stay in the loop. Customers choose who they want to follow based on what they are interested in. Even though it’s easy to follow whatever is trending to get your name out, it’s not effective. Those who follow you want to know what type of business you’re running and what new products you have. Bottom line: make sure your tweets contain relevant information.
Engage with others.
Twitter likes you to start your account by following at least 5 other Twitter accounts. It’s a good idea to follow companies similar to your own so that way you can also keep up with current trends and products.
But how do you engage on Twitter? The best way to engage on Twitter is to tweet at someone or to retweet informative content.
If you want to “tweet at” a customer or another business, you simply type the @ symbol along with their username in the message. The @ symbol tags the other account and attaches it to the message. The account you tweet at and all of your followers will see the message. This is a great way to respond to customers who ask you questions or have something to say about your company.
“Retweet” means that you are reposting someone else’s tweet to your account. This is a great way to share information with your followers. Retweeting is also a form of promoting, so if someone retweets your post then all of their followers will see it.
If you don’t have a Twitter account set up for your business yet – do it now. If you already have one, great! Just make sure you’re using it correctly.
Brand well and prosper.
Maddie Martin